Alluxity stands for a perfect mixture of lifestyle and high end. Find out more in this interview with founder Alexander Vitus Mogensen.

At what point did you decide you wanted to become a manufacturer of audio equipment?

Alexander Vitus Mogensen: “I wanted to be a manufacturer of audio equipment ever since I finished school at the age of 18. At the beginning I focussed on the electronic production, instead of the products to have repeatability and to have a proper quality in my products when I would actually manufacture them. So, ever since I was 18.”.

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How did you come up with the brand name?

Alexander Vitus Mogensen: “Well, that is a good story actually. It took a long time for … well not only me to figure it out … I’ve had some help. What I did was, I took the things that I wanted to have in the brand name and the things that I wanted my products to stand for; musicality, luxury and since the products are made of aluminum I wanted to have the AL from the periodic system as well. So, then we played around with a lot of words and tried to figure out if there were any actual words that would fit. In the end it became Alluxity which stands for all luxury and musicality.”.

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How did you determined the Alluxity products would look and sound today?

Alexander Vitus Mogensen: “Well, I wanted to have a clean design for my products. I didn’t want to have a lot of different parts and I wanted to have a chassis which makes it easy for me to assemble products. So I started modeling in a program called Solid Works, fiddling around to get what I wanted. Do I want buttons? Which kind of buttons do I want? How do I want the product to be turned on? During the process I came up with the touchscreen idea. From there on I didn’t want any visible lines, nighter in the chassis. I’ve played with the look in order to get to the look that the products have today. Sound wise I used all the experience that I’ve got from working with audio equipment for 5-7 years.”.

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For whom are Alluxity products intended?

Alexander Vitus Mogensen: “Everyone who’s interested in sound basically, since you can buy the preamplifier and the power amplifier separately. But the main idea is for those who want high end sound in a luxury kind of system.”.

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What are the similarities /differences with Vitus Audio products?

Alexander Vitus Mogensen: “I get this question a lot. Well, of course I do. I’ll answer it really simple by stating the similarities which are .. the circuit boards are manufactured by me, the owners are related and the topology is somewhat of the same.”.

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Why is the Alluxity Media One the perfect mixture between lifestyle and high end?

Alexander Vitus Mogensen: “It’s not only the Alluxity Media One which is a perfect mixture between lifestyle, high end and luxury. It’s the whole set. The Alluxity Media One itself is a server and the amplifiers are amplifiers. Mixed together you can control the whole system through the software that comes with the Alluxity Media One. Together it’s a simple system … where you don’t need remote controls … you can, but you don’t need them. You can control it thought an iPad, any tablet, a smartphone, computer or whatever you want. You can basically … well in the future you’ll be able to power on and off you’re whole system via the app or software as well. So, everything is integrated. That makes it a lifestyle product.”.

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Visit the Alluxity website.