LG Electronics (LG) is taking the home entertainment experience to new heights with the introduction of its latest flagship TVs with ThinQ AI at CES 2019. Powered by the company’s second-generation α (Alpha) 9 Gen 2 intelligent processor and deep learning algorithm, the new models offer a higher level of AI picture and sound experience quality. Thanks to the new algorithm, LG’s TVs will offer enhanced picture and sound by analyzing source content as well as optimized content by recognizing ambient conditions.

The α9 Gen 2 employed in LG’s Z9, W9, E9 and C9 series OLED TVs heightens picture and sound quality with its deep learning algorithm (developed from a vast database of over one million visual data) which recognizes content source quality and determines the best upgrade method for optimal visual output. LG’s 8K 88-inch Z9 OLED TV boasts higher processing capabilities for delivering the most realistic 8K picture quality that looks sharp, vivid and detailed thanks to 8K upscaling and improved noise reduction.

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In addition to content source detection, the new processor finely adjusts the tone mapping curve in accordance with ambient conditions to offer optimized screen brightness, leveraging its ability to understand how the human eye perceives images in different lighting. The processor uses the TV’s ambient light sensor to measure light levels, automatically adjusting brightness to compensate as needed. The α9 Gen 2 AI can further refine HDR content by adjusting the brightness to transform even the darkest scenes into ones with incredible contrast, detail and depth of color, even in brightly-lit rooms. And by leveraging Dolby’s latest imaging innovation which intelligently adjusts Dolby Vision content, LG TVs deliver a compelling HDR experience under varying ambient light.

Sound quality is augmented by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. The α9 Gen 2 optimizes output based on content type, making voices clearer in movies, dramas and news broadcasts, among others. Users can adjust sound settings to suit room conditions or let their LG TV intelligently set the perfect levels based on its positioning. What’s more, LG’s flagship TVs again feature Dolby Atmos to create incredibly realistic sound for more immersive entertainment.

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This year, LG is expanding its AI partnerships to include Amazon Alexa in 2019 TVs with ThinQ AI to give customers more flexibility when it comes to voice services. By pressing the Amazon Prime Video button on the Magic Remote, users can manage smart home devices, ask questions and access tens of thousands of skills and even set up their ideal Alexa Routine complete with wake-up call, traffic information and favorite TV channel switching all with their voice. LG 2019 TVs with ThinQ AI also feature visually rich Alexa experiences when playing music, checking the weather or accessing one of a number of visually-enhanced skills – such as the Food Network – to find great recipes and meal inspiration. It’s just as easy to keep the family organized, check orders on Amazon or take that long overdue trip to Down Under by saying, “Kayak, book a room on the Gold Coast.”

And with the new conversational voice recognition feature that comes in LG’s 2019 TVs with ThinQ AI, it’s easier than ever to get the right answers. By understand context, the TVs allow for more complex requests meaning users won’t have to make a series of repetitive commands to get the desired results. The service will be available on LG TVs with ThinQ AI in over 140 countries.

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The α9 Gen 2 also powers the company’s 2019 flagship 75-inch 8K LCD TV (model SM99). LG’s 2019 premium LCD TVs lineup (SM9X and SM8X series) will be rolled out with a new name: NanoCell TV, to better highlight the picture enhancement provided by NanoCell technology (NanoColor), color accuracy in wide viewing angle (NanoAccuracy) and ultra-narrow thin bezel with sleek design (NanoBezel). LG’s NanoCell TVs also offer AI-enhanced picture and sound, powered by a deep learning algorithm, as well as the streamlined experience offered by ThinQ.