In this 7th part Peter Lyngdorf talks about what inspired him to create the Steinway Lyngdorf brand.Peter Lyngdorf – CEO Steinway Lyngdorf: The collaboration with Steinway came a little bit out of the blue. It was a Lyngdorf Audio customer who called me and said that he was very close with the owners and management of Steinway & Sons. He had a Lyngdorf system at home and he was just so stunned about how we could reproduce the piano. So it sounded real. At that time we’ve finished RoomPerfect. He asked wether I would be interested in meeting with Steinway & Sons. Just as a meeting. Of course I would. It would be wonderful. Steinway & Sons is like…there’s no brand like that in music. There’s Stradivarius and Steinway & Sons. Stradivarius died about 100 years ago. Yes, absolutely, I’ll see them when we can.A few months later we went to visit Steinway and we started talking about the possibility of doing a Steinway & Sons audio system. The owner and management were kind of interested in doing something with the Steinway name -not Steinway & Sons- in audio. That way they could kind of expand the brand. They had a plan of making a self playing piano. They would love to have a music system to compliment that. So I said, yeah let’s think about it. I’ll come up with a proposal.We assembled our best engineers and a few months later we made a proof of concept. We did a demonstration in New York for Steinway & Sons and management and the owners. They were extremely positive about it. We decided to make a handshake agreement to work together and start developing the real thing. Another few months past. We did a mockup of the Model D Steinway system. When I presented it to the management, their reaction was phenomenal! The CEO of Steinway & Sons said: Peter, we want to call this a Steinway & Sons product. This was the first time in 150 years of company history that they allowed to use the name on a product that is not a piano and not made in their factory. That was how much they believed in that system. They were so impressed by the performance.After that we had a wonderful collaboration with Steinway. We meet them a few times per year. They still have to approve new products under the Steinway & Sons brandname. Nowadays it’s just a formality. They know that we’re gonna be perfect every time. It’s also a huge obligation to make products with that brandname. Has to be the best!Visit the Steinway Lyngdorf website.