For more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value. This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand. In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise. In light of these conditions, and after thorough evaluation, Shure has made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.Grateful for supportGiven their decades-long history of participation in the Phono category, Shure recognizes that this decision may come as a disappointment to our channel partners and end users. The brand is grateful for the support and loyalty demonstrated for Shure Phono products through the years and they are proud of the impact that these products have made on their customers’ lives and the reputation of the Shure brand. Shure believes that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances.Explore new marketsShure will continue to bring reputable, high quality products to market and they look forward to meeting and exceeding customer expectations on our current and future offerings. As Shure expands into new markets and product categories for audiophiles, their enduring commitment to premium performance and technological innovation will remain at our core.Visit the Shure website.