These are interesting times! Especially for TV manufacturers. Why? Well, it’s the summer of sport events: the European Championship football, Wimbledon and now the Olympic Games of Rio 2016. Big, bigger, biggest. Larger screens are more common today: a 55 inch is standard. A 65 inch or 85 inch might be the next one. The upgrade cost for 4K is reasonable. Sony’s new Bravia 4K line-up adds HDR to the mix.


Sony 4K HDR experience available in 5 series and 10 models

Sony released the availability information of five new 4K HDR television series: XD83, XD80, XD75, XD70 and SD80. Ideal for a variety of room sizes and customer needs, all of these Sony BRAVIA 4K HDR TVs deliver a superior 4K viewing experience as well as near 4K quality up-conversion from HD sources. With over eight million pixels, these Sony Bravia 4K HDR TVs offer intense detail and stunning picture quality, providing more than four times the detail of Full HD. Movies, TV shows, photos and content from your smartphone look better thanks to Sony’s cutting edge 4K and exclusive Sony technologies. For instance, 4K X-Reality™ PRO upscales any type of content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos using Sony’s unique algorithm powered by its reality creation database.

High Dynamic Range compatibility

The new Sony Bravia 4K HDR TVs feature High Dynamic Range (HDR) compatibility to receive and process the new video standard. Combined with 4K Ultra HD resolution, HDR will change the way you look at TV with added detail, color and contrast.

Android operating system

All five new Sony Bravia 4K HDR TV series support Google’s Android TV operating system, making it easy to stream video, access catch-up services, or use as a gaming device. Android TV brings the world’s most popular mobile platform to televisions, providing a tailored and intuitive entertainment experience. TV lovers can watch hit shows and timeless movies from Google Play™, Netflix, Amazon Video, YouTube and others. Users can also access a huge selection of games and additional apps from the Google Play store right on the TV. And with Google Cast™, users can cast their favorite entertainment apps such as Netflix or YouTube from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.


Take a look at the Sony television lineup.